What is a Pitch Book?
A Pitch Book, or “pitch deck”, is a marketing document presented by investment banks to existing and potential clients to sell their advisory services.
Investment Banking Pitch Book Examples
Below are several examples of real investment banking pitch books, from various investment banks.
|Pitch Book Example||Description|
|Goldman Sachs Pitch Book I||This is a typical sell-side pitchbook – Goldman is pitching to Airvana to become their sell-side advisor so the focus is on why Airvana should go with Goldman and some high level analysis of how the market views Airvana in case they do pursue a sale.|
|Goldman Sachs Pitch Book II||Goldman, as they often do, won Airvana’s business (the company now gets a code name “Atlas”). This deck is a Goldman presentation to Atlas’ (i.e. Airvana’s) Special Committee during the process. Since Goldman is now the advisor, they have much more detailed company projections and better understand Airvana’s situation. This deck thus include a detailed valuation analysis and an analysis of several strategic alternatives: Not selling, selling, or recapitalizing the business (a few weeks later Airvana got sold).|
|Deutsche Bank Pitch Book||Deutsche Bank is pitching to AmTrust to become their sell-side advisor.|
|Citigroup Restructuring Deck||This is a “Process Update” deck for the potential restructuring of Tribune Publishing. The deal co-advised by Citigroup and Merril Lynch. Tribune was ultimately sold to Sam Zell.|
|Perella Pitch Book||Perella is the sell-side advisor to retailer Rue21 and is evaluating a $1b buyout proposal by private equity firm Apax Partners. Complete LBO and valuation analysis included. The deal ultimately took place.|
|BMO Fairness Opinion Pitch||(Scroll to p.75-126 of the document) Here is the BMO deck containing a comprehensive valuation analysis to support a proposed Go-Private deal for Patheon.|
Note: In case you’re wondering, Pitchbooks like these are generally not available to the public. These investment banking pitchbooks are rare examples of pitchbooks that have been filed with the SEC and have thus made it into the public domain.
Qatalyst Pitch Book on Autonomy [PDF]
We separated the following pitchbook out since the context of this document is actually controversial.
Oracle made it available to the world claiming they received the deck when Qatalyst, acting as Autonomy’s advisor, pitched Autonomy to Oracle.
Qatalyst and Autonomy, however, dispute this claim, with Qatalyst saying they were acting not as Autonomy’s advisor but rather pitching ideas to Oracle to win a buy-side mandate. With that, here’s the deck.
The nature of the feud is interesting as it sheds light on how investment banking pitches are presented to clients, so I recommend everyone read the dealbreaker article below.
Frank Quattrone Probably Didn’t Want Everyone To See This Particular Pitchbook
“People who have real jobs are sometimes surprised to learn how much of investment banking consists of hopeless pitching. Your team puts together a forty-page slide deck with sixty pages of appendices, proofreads it repeatedly, updates numbers every day for two weeks, and prints a dozen glossy spiral-bound copies. Then you lug them halfway across the continent, slog through the first five pages with an increasingly bored potential client, are politely rebuffed, and then cleverly ask “hey do you want any extra copies of the presentation for your colleagues?” so you don’t have to carry them back on the plane. Glamorous work.”