What is the Dividend Discount Model (DDM)?
The Dividend Discount Model (DDM) states that the intrinsic value of a company is a function of the sum of all the expected dividends, with each payment discounted to the present date.
Considered to be an intrinsic valuation method, the unique assumption specific to the DDM approach is the treatment of dividends as the cash flows of a company.
 Under the context of corporate valuation, what is the theory behind the dividend discount model (DDM)?
 How is the dividend discount model (DDM) different from a discounted cash flow model (DCF)?
 Why is the cost of equity the appropriate discount rate to use for the dividend discount model?
 What are some of the drawbacks to the dividend discount model that prevent it from widespread usage?
Table of Contents
 Dividend Discount Model (DDM) Concept
 TwoStage and MultiStage DDM
 Types of Dividend Discount Models
 Dividend Discount Model (DDM) vs Discounted Cash Flow Model (DCF)
 Cost of Equity in Dividend Discount Model
 Drawbacks to the Dividend Discount Model
 Excel Template Download
 TwoStage Dividend Discount Model Assumptions
 TwoStage Dividend Discount Model Example
Dividend Discount Model (DDM) Concept
Under the dividend discount model (DDM), the value per share of a company under is equal to the sum of the present value of all expected dividends to be issued to shareholders.
Although a subjective determination, valid claims could be made that the free cash flow calculation is prone to manipulation through misleading adjustments.
Under the strictest criterion, the only real “cash flows” received by shareholders are dividend payments – hence, using dividend payments and the growth of said payments are the primary factors in the DDM approach.
TwoStage and MultiStage DDM
There are several variations of the dividend discount model (DDM) with the maturity and historical payout of dividends determining which appropriate variation should be used.
As a general rule, the more mature the company and predictable the dividend growth rate (i.e. an unchanged policy with a stable track record), the fewer stages the model will be comprised of.
But if dividend issuances have been fluctuating, the model must be broken into separate parts to account for the unstable growth.
MultiStage Dividend Discount Model vs Gordon Growth
Multistage dividend discount models tend to be more complicated than the simpler Gordon Growth Model, because, at the bare minimum, the model is broken into 2 separate parts:
 Initial Growth Stage – Higher, Unsustainable Dividend Growth Rates
 Constant Growth Stage – Lower, Sustainable Dividend Growth Rates
In effect, the estimated share price accounts for how companies adjust their dividend payout policy as they mature and reach the later stages of the forecast.
For instance, unlike the Gordon Growth Model – which assumes a fixed perpetual growth rate – the twostage DDM variation assumes the company’s dividend growth rate will remain constant for some time.
At some point, the growth rate is then decreased as the growth assumption used in the first stage is unsustainable in the long term.
Types of Dividend Discount Models
 Zero Growth: The simplest variation of the dividend discount model, which assumes the growth rate of the dividend remains constant into perpetuity and the share price is equal to the annualized dividend divided by the discount rate.
 Gordon Growth DDM: Frequently called the constant growth DDM, as implied by the name, the Gordon Growth variation attaches a perpetual dividend growth rate with no change throughout the entirety of the forecast.
 TwoStage DDM: Considered a “multistage” DDM, the twostage DDM determines the value of a company’s share price with the model split between an initial forecast period of increased divident growth and then a period of stable dividend growth.
 ThreeStage DDM: An extension of the twostage DDM, the threestage variation consists of three stages, with the dividend growth rate declining over time.
Dividend Discount Model (DDM) vs Discounted Cash Flow Model (DCF)
The dividend discount model (DDM) states that a company is worth the sum of the present value (PV) of all its future dividends, whereas the discounted cash flow model (DCF) states that a company is worth the sum of its discounted future free cash flows (FCFs).
While the DDM methodology is relied upon less by equity analysts and many nowadays view it as an outdated approach, there are several similarities between the DDM and DCF valuation methodologies.
Discounted Cash Flow (DCF)  Dividend Discount Model (DDM) 




Upon completion, the DDM directly calculates the equity value (and implied share price) similar to levered DCFs, whereas unlevered DCFs calculate the enterprise value directly – and would require further adjustments to get to equity value.
Cost of Equity in Dividend Discount Model
The projected cash flows in a DDM – the dividends anticipated to be issued – must be discounted back to the date of the valuation to account for the “time value of money”.
The discount rate used must represent the required rate of return (i.e. the minimum hurdle rate) for the group of capital provider(s) who receive or have a claim to the cash flows being discounted.
With that said, the appropriate discount rate to use in the DDM is the cost of equity because dividends come out of a company’s retained earnings balance and only benefit the company’s equityholders.
On the income statement, if you imagine going down from “topline” revenue to the “bottomline” net income, payments to lenders in the form of interest expense affect the ending balance.
Net income is thus considered a postdebt, levered metric.
Drawbacks to the Dividend Discount Model
Compared to its more widely used counterpart, the discounted cash flow model, the dividend discount model is used far less often in practice.
To some degree, all forwardlooking valuations are flawed – with the DDM being no exception.
In particular, some of the drawbacks to the DDM method are:
 Sensitivity to Assumptions (e.g. Dividend Payout Amount, Dividend Payout Growth Rate, Cost of Equity)
 Reduced Accuracy for HighGrowth Companies (i.e. Negative Denominator if Unprofitable, Growth Rate > Cost of Equity)
 Declining Volume of Corporate Dividends – Opting for Share Repurchases Instead
 Neglects Share Buybacks (i.e. Repurchases are Major Considerations for All Stakeholders and Outside Spectators in the Market)
The DDM is more suitable for large, mature companies with a consistent track record of paying out dividends. Even then, it can be very challenging to forecast out the growth rate of dividends paid.
In a perfect world where all corporate decisions were made by the book, dividend payout amounts and growth rates would be a direct reflection of the true financial health and expected performance of a company.
But the reality of the situation is that even poorly run companies could continue to issue large dividends, causing potential distortions in valuations.
The decision to issue large dividends could be attributable to:
 UpperLevel Mismanagement: Management could be missing opportunities for reinvesting into their core operations and are instead focusing on creating value for shareholders by issuing dividends.
 Share Price Reduction Concern: Once implemented, companies rarely cut or end a previously announced dividend issuance program, as it serves as a negative signal to the market, which most investors interpret in the worst possible way.
Commercial Bank DDM Valuation
Commercial banks are wellknown for issuing relatively large dividend payouts consistently. The dividend discount model (DDM) is thereby frequently used in such instances.
The multistage DDM is most common for bank valuation models, which split up the forecast into three distinct stages:
 Development Growth Stage: The forecasted dividend issuances are explicitly made and then discounted to the present using the cost of equity.
 Maturity Growth Stage: The projected dividends are based on the assumption the company’s return on equity and cost of equity will converge (i.e. mature companies cannot sustain a return on equity much greater than their cost of equity into perpetuity).
 Terminal Growth Stage (Perpetual): The final phase represents the present value of all future dividends once the company has reached maturity with a 1) perpetual dividend growth rate or 2) terminal equity valuebased multiple being used.
Excel Template Download
Now that we’ve discussed the various types of dividend discount models, let’s apply what we just learned in an example modeling exercise.
To access the Excel file and follow along, fill out the form below:
TwoStage Dividend Discount Model Assumptions
For our modeling example exercise, the following assumptions will be used:
Model Assumptions
 Dividends Per Share (DPS) – Current Period: $2.00
 Cost of Equity (Ke): 6.0%
 Dividend Growth Rate (g) – Stage 1: 5.0%
 Dividend Growth Rate (g) – Stage 2: 3.0%
To summarize, the company issued $2.00 in dividends per share (DPS) as of Year 0, which will grow at a rate of 5% across the next five years (Stage 1) before slowing down to 3.0% in the perpetuity phase (Stage 2).
Regarding the company’s risk/return profile, our company’s cost of equity is 6.0% – the minimum return required by equity holders.
TwoStage Dividend Discount Model Example
Once we have entered the model assumptions, we’ll create a table with the explicit present value (PV) of each dividend in Stage 1.
The formula for discounting each dividend payment consists of dividing the DPS by (1 + Cost of Equity) ^ Period Number.
After repeating the calculation for Year 1 to Year 5, we can add up each value to get $9.72 as the PV of the Stage 1 dividends.
Next, we’ll move to Stage 2 dividends, which we’ll start by calculating the Year 6 dividend and entering the value into the constant growth perpetuity formula.
Upon multiplying the DPS of $2.55 in Year 5 by (1 + 3%), we get $2.63 as the DPS in Year 6. Then, we can divide the $2.63 DPS by (6.0% – 3.0%) to arrive at $87.64 for the terminal value in Stage 2.
But since the valuation is based on the present date, we must discount the terminal value by dividing $87.64 by (1 + 6%)^5.
In the final step, the PV of the Stage 1 phase is added to the PV of the Stage 2 terminal value.
 Value Per Share ($) = $9.72 + $65.49 = $75.21
The implied share price based on our twostage dividend discount model is $75.21, as shown by the screenshot of the completed output below.