What is Activity Ratio?
An Activity Ratio is a measure of operating efficiency, with regard to a company’s capacity to utilize its asset base to generate revenue.
How to Calculate Activity Ratio (Step-by-Step)
A “moat” refers to a sustainable competitive advantage that protects a company’s long-term profits and existing market share from external threats.
Therefore, by comparing the two sides — revenue and an asset metric — each “turnover” ratio measures the relationship between the two and how they trend over time.
Activity Ratio Formula
Each activity ratio consists of revenue in the numerator and then a measure of an asset(s) in the denominator.
What is a Good Activity Ratio?
As a general rule of thumb, the higher the turnover ratio, the better — since it implies the company can generate more revenue with fewer assets.
The majority of companies closely track their accounts receivable (A/R) and inventory trends; hence, these accounts are frequently used in the denominator of activity ratios.
While there are numerous variations of activity ratios such as the accounts receivable turnover ratio and inventory turnover ratio, the shared purpose of each ratio is to determine how well a company can utilize its operating assets.
An improvement in activity ratios tends to correspond with higher profit margins, since more value is extracted from each asset.
What are the Different Types of Activity Ratios?
Some of the more frequently used activity ratios, aside from those mentioned earlier, are the following.
- Inventory Turnover Ratio: The number of times a company’s inventory is replenished in a specific period
- Receivables Turnover Ratio: The number of times a typical customer that originally paid on credit (i.e. accounts receivable, or “A/R”) makes a cash payment in a specific period
- Payables Turnover Ratio: The number of times a company pays off its due payments to suppliers/vendors (i.e. accounts payable, or “A/P”) in a specific period.
Activity Ratios vs. Profitability Ratios
Both activity ratios and profitability ratios should be analyzed to determine a company’s financial health.
- Profitability Ratios: Profitability ratios such as the gross margin and operating margin help depict a company’s overall ability to convert revenue into earnings after accounting for different costs/expenses.
- Activity Ratios: In comparison, activity ratios measure a company’s ability to efficiently use its resources (i.e. assets) to generate profits, just on a more granular level (i.e. per asset).
Activity Ratio Calculator – Excel Template
We’ll now move to a modeling exercise, which you can access by filling out the form below.
Step 1. Operating Assumptions
Suppose we’re tasked with projecting the following three activity ratios across five years:
As of Year 0, the financial assumptions to be used are shown below, with the year-over-year (YoY) growth assumptions to the right.
- Revenue = $100m with +$20m Increase Per Year
- Cash & Equivalents = $25m with +$5m Increase Per Year
- Accounts Receivable = $45m with -$2m Decrease Per Year
- Inventory = $60m with -$2m Decrease Per Year
- Property, Plant & Equipment (PP&E) = $225m with -$5m Decrease Per Year
- Accounts Payable (A/P) = $50m with +$5m Increase Per Year
- Accrued Expenses = $10m with +$1m Increase Per Year
Step 2. Activity Ratios Calculation Example
Using the assumptions provided, we can first calculate the total asset turnover ratio in Year 1 by dividing the current revenue by the average between the current and prior period total asset balance.
Starting from Year 0 to the end of the forecast period in Year 5, the following changes occur:
- Total Asset Turnover Ratio: 0.3x → 0.6x
- Fixed Asset Turnover Ratio: 0.5x → 1.0x
- Working Capital Turnover Ratio: 1.8x → 4.2x
Interpreting the changes is predicated on the industry that our company operates in, as well as other company-specific factors that are beyond the scope of our simple modeling exercise.
However, based on the limited information available, our company’s “top line” revenue is growing by $20m each year while its cash balance is increasing by $5m.
Furthermore, A/R and inventory — metrics that measure the amount of cash tied up in operations — are declining each year, which implies the company is collecting cash payments from customers that paid on credit and clearing out inventory faster.
On the other side of the balance sheet, the increasing accounts payable balance can be perceived as a positive trend signifying increased negotiating leverage over suppliers (i.e. suppliers allowing for days payable outstanding to extend).